Marketing

In the Marketing section of your Team Project Site, please present a comprehensive overview of the company's marketing strategy and tactics. For example, if you are investigating the company PNC Bank, please provide a clear, concise, and comprehensive overview (3-5 well-written paragraphs) of

1. The company's logo, and how effective you think the logo conveys their mission and vision (4 points)
2. Who is the CMO of the company? What do you think her/his job is? (3 points)

3. Their marketing strategy (4 points)
4. Their marketing mix (the four Ps) (4 points)
5. How the company can use certain Think with Google marketing tools to conduct their market research. Discuss at least how two tools may be used (5 points)
6. At least two Google Trends or Google Correlate analyses of the company (6 points)
7. How the company may use Google Analytics for marketing purposes (6 points) (Note: Recall that you implemented Google Analytics for your own Team Project Site!)
8. How you think the company may have designed and developed new products and services (8 points)

You should incorporate ideas you have learned from the relevant guest lecture as much as possible. You can cite the guest speaker as a source.

You must cite credible sources in APA style. For help with APA style citation, please visit the library guide here, or a Chatham librarian in the library for assistance. The lack of proper citation may result in zero points for this portion of your team assignment grade, and serious cases will result in charges of academic integrity violation.

These sources must be listed on the References tab of your Team Project Site and meet the References requirements listed on that tab. (10 points)

This web page must include at least one image (5 points) and one URL link (5 points).

This page is worth 10% of your TA04 grade.